What Is SEO / Search Engine Optimization?
Youll find it here. Also well worth checking out is Mozs Beginners Guide To SEO which youll find here and the SEO Success Pyramid from Small Business Search Marketing. Daily SEO News Expert SEO Advice. In addition to daily news stories from our editorial staff Search Engine Land publishes daily articles from expert contributors that cover SEO issues mainly from an in-the-trenches perspective. Browse the SEO Channel for the most recent SEO news stories and expert columns or sign up to receive all of our SEO related content via email. Search Engine Lands SEO Library. The SEO Library is an area within Search Engine Land that provides a collection of all stories weve written on the topic of SEO.
What is SEO? Here's A Simple Plain English Answer SEO in a Nutshell.
In many respects it's simply quality control for websites. Having said that if there was ever an industry that was little understood by outsiders it's SEO. Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them but why! How Do I Get Links?
Search engine optimization Wikipedia.
Sullivan credits Bruce Clay as one of the first people to popularize the term. 7 On May 2 2007 8 Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona 9 that SEO is a process involving manipulation of keywords and not a marketing service. Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable however because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content.
What is SEO Search Engine Optimization? Webopedia.
SEO is typically a set of white hat best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. SEO is also about making your search engine result relevant to the user's search query so more people click the result when it is shown in search. In this process snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR click through rate from search results. SEO may also be called s earch e ngine o ptimizer when using automated tools to assist with the optimization process. Recommended Reading Webopedia's SEO Dictionary.
What's the Difference Between SEO and SEM? Digital AdAge.
Search-engine optimization or SEO is the key to making content rank highly in natural or organic search results. And while these free listings in a search-results page are technically well free most companies pay folks trained in the art of SEO to keep their content atop the list. Search engine marketing or SEM refers to the paid ads that show up in the sponsored links or sponsored results boxes. THE ART OF SEO WHAT DETERMINES WHERE A WEBSITE TURNS UP IN THE NATURAL SEARCH RESULTS? And Google determines relevance by what the industry calls link love how many other sites are linking to your content and the quality those sites as determined by their own link love In search engines links are like votes.
Why SEO Is Actually All About Content Marketing.
The problem then lies in the disconnect between SEO and content marketing. Its time to bring the two back together. This is the only way youll be successful in both your SEO and your content marketing. The Truth SEO and content marketing overlap. When trying to understand the integration of SEO and content marketing think of it this way. First heres the incorrect view of SEO and content marketing. Now heres the right way to view them. There are differences between SEO and content marketing. Yes SEO and content marketing are distinguished from one another in several critical areas. And while they have points of differentiation you still cant separate the two entirely.